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MSG Promotions



Adopt-A-PlayerSM is an interactive educational program developed by MSG Promotions, Inc.  This unique educational program is designed as a learning tool to engage 3rd and 4th grade students as they develop a “pen-pal” relationship with professional and/or amateur athletes throughout the course of the school year.

The program is written as a unit of instruction with lesson plans and activities that incorporate the athlete and their sport into school subjects, including creative writing skills and literacy, social studies, economics, geography, map skills, visual arts and math.  Each activity meets the State Academic Standards for the 3rd and 4th grade curricula.

The first implementation of the program was launched on October 1, 2008 in conjunction with the 2009 U.S. Women’s Open Championship at Saucon Valley Country Club, July 6-12, 2009.  Twenty-five professional and amateur golfers – including Paula Creamer, Nicole Castrale, Juli Inkster and Karrie Webb – committed to participate in the program.  Each player was “adopted” by 6-8 classrooms and corresponded with the students by posting comments on an electronic blog located on the 2009 U.S. Women’s Open Web site.

2009 siteThis fun, educational medium allowed students to correspond with their adopted player over nine months of the school year. Students also followed their adopted player online as she competed in tournaments throughout the world.

For the Women’s Open, Adopt-A-PlayerSM culminated the week of July 6 – 12, 2009 at Saucon Valley Country Club in Bethlehem, Pennsylvania.  Each student received a complimentary T-shirt in the specific color chosen by their adopted player with the name of the player on the front.  The thousands of students who participated wore their T-shirts when they attended the U.S. Women’s Open, creating a sea of color around the grounds.  This also served as an easy way for the players to identify the children with whom they had been corresponding throughout the school year.

Adopt-A-PlayerSM is a Service Mark of MSG Promotions, Inc.