Event Sales & Marketing
MSG has mastered the sales and marketing process. Our track record speaks for itself. MSG has generated more than $165 million in hospitality sales for the U.S. Open since 1995. In doing so, we have worked with thousands of different corporate clients, averaging between 200 and 300 different clients each year.
MSG can package, price and sell hospitality and sponsorships for your event and has developed an effective process to get results:
- Program Development – conducting site surveys and a detailed financial analysis to determine appropriate pricing structure and corresponding benefits
- Sales – compiling extensive national, regional and local prospect lists and securing commitments
- Program Fulfillment – implementing all facets of the hospitality plan during event